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Cigarette Types Explained: Full Flavor, Light, Menthol & Ultra Light
Before you pick a brand, you need to know what type of cigarette fits your taste. Here’s the no-jargon breakdown of the four main variants you’ll see across our entire lineup.
Full Flavor
This is the traditional cigarette — the one that delivers the richest, boldest tobacco taste and the fullest nicotine experience. Full Flavor cigarettes use a denser tobacco blend with fewer ventilation holes in the filter, so you get a more direct draw. If you’ve been smoking for years and you want something that doesn’t pull its punches, Full Flavor is your lane.
Who it’s for: Long-time smokers. People who want that satisfying, heavy-bodied hit. If you find Light cigarettes too airy or weak, step up to Full Flavor.
Light
Lights are Full Flavor’s smoother sibling. They use the same tobacco but the filter has more ventilation — tiny perforations that let air mix with the smoke — resulting in a milder draw. You still get real tobacco flavour, just without the same intensity. For a lot of smokers, Lights hit the sweet spot: enough substance to feel like a real cigarette, but smooth enough to enjoy all day.
Who it’s for: The Goldilocks smokers. You want flavour but not the knockout punch. Also great for people transitioning down from Full Flavor or up from Ultra Lights.
Ultra Light
Ultra Lights take the Light concept further — even more filter ventilation, even milder taste. These pack the lightest draw of any cigarette type. The nicotine delivery is gentler and the smoke feels thinner but smoother. If you’re a casual or social smoker, or you simply prefer a whisper over a shout, Ultra Lights are made for you.
Who it’s for: Casual smokers, social smokers, or anyone who wants the lightest possible experience without stepping away from tobacco entirely.
Menthol
Menthol cigarettes add a minty, cooling sensation on top of the tobacco base. The menthol crystals are infused into the tobacco or applied to the filter, creating that signature crisp, cool inhale. Menthol doesn’t just taste different — it changes how the smoke feels. The cooling effect smooths the throat hit, which is why some smokers find menthols easier on the draw even when the underlying tobacco is Full Flavor strength.
Menthols have a loyal following, and for good reason. They’re refreshing in summer, satisfying in winter, and completely different from anything in the non-menthol lineup. If you’ve never tried one, you’re missing a whole dimension of what a cigarette can be.
Who it’s for: Anyone who wants a crisp, cool smoke. Also a great option if you find regular tobacco too harsh on the throat but still want full flavour.
Size: King Size vs 100s
Most native cigarette brands on the market — including our entire lineup — come in King Size format. Here’s what that means.
King Size cigarettes are 84mm long, which is the standard you’ve been smoking your whole life. They fit any regular pack and burn for roughly 5–7 minutes of smoking time. The filter is proportional to the tobacco rod — nothing unusual, nothing to adjust to.
100s are 16mm longer (100mm total), and that extra length mostly goes into the filter. The result is a slightly milder draw because the smoke travels further and cools more before it reaches you. 100s also give you an extra minute or so of smoking time. Some brands offer both sizes, but in the native cigarette space, King Size dominates because it’s simpler, more familiar, and keeps the cost down.
Bottom line: if you know what a regular cigarette looks and feels like, King Size is what you’re already smoking. No surprises.
The BuyCigsOnline Brand Lineup
This is where it gets good. Below is our full cigarette lineup with honest, straightforward notes on what each brand brings to the table. Every brand we carry is linked to its product page so you can check current pricing, stock, and grab what catches your eye.
BB Cigarettes
BB is one of our bestselling lines and for good reason — it’s reliable, consistent, and covers the three main types in one clean lineup. The BB Full Flavor delivers a solid, earthy tobacco taste with a dependable burn. The BB Light smooths things out without losing the body — it’s a great all-day smoke. And the BB Menthol has a crisp, clean mint that doesn’t overpower the tobacco underneath. If you’re new to native cigarettes and want a safe place to start, BB won’t disappoint.
BB Full Flavor | BB Light | BB Menthol
Playfare
Playfare gives you the widest range of any brand on this list — Full Flavor, Light, Menthol, and Ultra Light, all in one family. The Playfare Full Flavor is bold and straightforward; the Light is smooth with a gentle draw; the Menthol is cooling without being medicinal; and the Ultra Light is the lightest option we carry — perfect if you want the mildest possible experience. Playfare is the brand to explore if you’re still figuring out which strength suits you best.
Playfare Full Flavor | Playfare Light | Playfare Menthol | Playfare Ultra Light
Rolled Gold
Rolled Gold has quietly built a loyal following among smokers who want a premium feel without the premium price tag. The Rolled Gold Full Flavor is rich and satisfying — a heavier-bodied smoke with a clean finish. The Light variant is balanced and easygoing, while the Menthol is smooth rather than sharp — it cools without overwhelming the tobacco. If you appreciate quality tobacco at a fair price, Rolled Gold deserves a spot in your rotation.
Rolled Gold Full Flavor | Rolled Gold Light | Rolled Gold Menthol
Canadian Premium
Sometimes you just want the classics done right. Canadian Premium comes in two variants: Original, which delivers a straight-ahead full-bodied Canadian tobacco taste with no frills, and Special, which takes that same base and smooths out the edges for a more refined draw. Both are King Size and both deliver that unmistakable Canadian tobacco profile — earthy, clean, and satisfying.
Canadian Premium Original | Canadian Premium Special
Classics (Canadian Classics)
Classics is one of the most recognized names in the native cigarette game, and our lineup covers the full spectrum: Full Flavor for the traditional smoker who wants deep, bold tobacco taste; Lights for a well-balanced middle ground; Menthol for that clean, cooling inhale; and Extra Lights for the gentlest draw in the Classics family. If you’re the kind of smoker who’s been buying the same pack for years and wants to try a native alternative with the same variety, Classics is the natural fit.
Classics Full Flavor | Classics Lights | Classics Menthol | Classics Extra Lights
dM
dM keeps things simple — two options, both solid. dM Original is a traditional smoke with a straightforward tobacco flavour and no gimmicks. dM Smooth dials back the intensity for an easier, more relaxed draw. Both burn evenly, both taste clean, and both are priced to make stocking up painless.
Discount
The name says it, but don’t let it fool you — Discount cigarettes deliver where it counts. Available in Full Flavor, Lights, and Menthol, the Discount line is our go-to recommendation for budget-conscious buyers who still want real tobacco taste. The Lights, in particular, punch above their price point in smoothness. If you’re buying cartons and want maximum value, start here.
Discount Full Flavor | Discount Lights | Discount Menthol
DK’s
Two options, zero confusion. DK’s Full is punchy and bold — a straight-up traditional smoke. DK’s Light is the milder counterpart. If you like making quick decisions and getting on with your day, DK’s respects your time.
Nexus
A newer addition to our shelves that’s been gaining traction fast. Nexus Full Flavor and Nexus Light both feature a clean, modern taste profile — the tobacco is smooth and the burn is even. Nexus is carving out a reputation as a brand that delivers consistency without pretension. Worth a pack if you haven’t tried it yet.
Nexus Full Flavor | Nexus Light
Putters
Putters is the definition of an everyday workhorse cigarette. Putters Full Flavor delivers a robust, no-nonsense smoke, while Putters Light offers the same reliability in a gentler draw. If you buy in bulk and you know exactly what you like, Putters won’t let you down.
Putters Full Flavor | Putters Light
Time
Time gives you two distinct options under one roof. Time Full is a bold, robust cigarette with a traditional profile — strong enough to satisfy the heaviest smoker. Time Blue is the lighter take, trading intensity for a smoother, more relaxed draw. Both are King Size and both burn evenly from first puff to last.
Canadian Goose
One variant, one mission. Canadian Goose is bold, strong, and unapologetic. This is a cigarette for smokers who know what they want and don’t need four different strength options to figure it out. Heavy tobacco flavour, satisfying draw, and a reputation as one of the bolder smokes in our catalogue. If Full Flavor is your baseline, Canadian Goose might be your upgrade.
Quick Matching Guide
If you’re switching from another brand or just want a shortcut to the right pack, here’s how our lineup maps to what you might already smoke. No exact science here — just honest recommendations based on taste and strength profiles.
“`
If you like… | Try this from our lineup
————————+——————————–
Strong, bold tobacco | Canadian Goose, BB Full Flavor,
| Playfare Full Flavor
————————+——————————–
Smooth but satisfying | Rolled Gold Light, BB Light,
| Classics Lights
————————+——————————–
Light & easygoing | Playfare Ultra Light,
| Classics Extra Lights
————————+——————————–
Cool, crisp menthol | BB Menthol, Rolled Gold Menthol,
| Playfare Menthol
————————+——————————–
Budget-friendly bulk | Discount Full Flavor,
| Discount Lights, DK’s Light
————————+——————————–
Premium everyday | Canadian Premium Special,
| dM Smooth, Rolled Gold Full
————————+——————————–
Want to experiment? | Mystery Carton or Mystery Pack
| (random brands, great value)
“`
Buying in Bulk: The Smarter Way to Stock Up
If you’re going to smoke anyway, buying cartons instead of individual packs is the single easiest way to save money. Every carton contains 10 packs (200 cigarettes total), and the per-pack price drops significantly when you buy by the carton. It also means fewer reorders, less shipping frequency, and never running out on a Saturday night when everything is closed.
We also offer bundle deals that stack on top of carton savings:
- Spend $80 → get a free pack
- Spend $240 → get a free carton
- Spend $480 → get 2 free cartons
And if you’re feeling adventurous, try our Mystery Carton or Mystery Pack — we’ll pick a random selection from our lineup and you’ll discover something new at a discount. Worst case, you find a brand you don’t love. Best case, you discover your next daily smoke.
Ordering Online: What to Expect
Buying cigarettes online isn’t complicated, but if it’s your first time, here’s the quick version of how it works with us:
Free shipping kicks in on orders over $99, which covers most carton purchases and any bulk order. Orders ship discreetly — plain packaging, no branding on the outside, and delivery right to your door anywhere in Canada. No standing in line, no gas station markups, no “sorry we’re out of that brand.”
We also carry nicotine pouches — ZYN Spearmint, Watermelon, and Peach Bellini in 9mg slim format — for those times when you want nicotine without the smoke. A growing number of our customers mix cigarettes and pouches depending on where they are and what they’re doing.
The Bottom Line
The native cigarette market has exploded with options, and that’s a good thing — more choice, better prices, and the convenience of online ordering. But choice without guidance can be overwhelming. Hopefully this guide took the guesswork out of it.
Whether you’re a Full Flavor devotee, a Menthol explorer, or an Ultra Light minimalist, we’ve got a pack (or three) with your name on it. Pick a brand, grab a carton, and see why thousands of Canadians have made the switch to buying their smokes online.