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If the pack in your pocket says Player’s, Du Maurier, Rothmans, Export A, Belmont, Next, Peter Jackson or Number 7, you already know what you like — and none of those names appear in our online catalogue. That does not stop you from ordering online. It just means there is one extra step: translating the pack you smoke into a tier and a format that a different brand can match.
This guide does that translation for the brands most Canadian smokers buy at the counter. Each one is matched to the closest cigarette in our line-up by strength tier, pack format and flavour lane. Brand names do not transfer between manufacturers — tier and format do.
The Short Answer: Match the Tier, Not the Brand Name
Read the pack you smoke and pull out three things:
- The tier word. Full flavour, light, ultra light or menthol.
- The colour. Red, gold, silver, blue and green are the usual shelf cues for those four tiers.
- The format. King size is the standard length; 100s and slims are the longer or narrower alternatives.
Write those three down, then shop the matching lane in our catalogue. A smoker who buys a full-flavour king-size pack has roughly forty full-flavour king-size options spread across fourteen brand families here, so the match is a question of which blend and price tier you prefer — not whether a match exists.
Why Store Brand Names Do Not Transfer
The brands sold in grocery chains, gas stations and convenience stores are distributed through retail networks. They are not part of our line-up, and we do not pretend otherwise. What we stock is a catalogue of fourteen Canadian cigarette families — Canadian, Canadian Classics, Classics, BB, Playfare, Rolled Gold, Discount, Nexus, DK’s, dM, Putters, Time, Canadian Premium and Canadian Goose — each sold in clearly named strength variants.
One honest caveat before the matches: two cigarettes in the same tier are comparable, not identical. Blends differ, draw differs, and the leaf in a store brand is not the leaf in a catalogue brand. Treat every match below as the correct lane to start in, not a guarantee of the same taste. If you want the full picture of how strength tiers work across every brand we carry, the strength levels guide and the catalogue map are the two reference pages to keep open while you read this.
What We Stock, Brand by Brand
Before matching anything, here is the whole line-up in one place. Each family links to its brand page, and the variants named are the ones actually in the catalogue today.
- Canadian Cigarettes — four variants: Full, Lights, Ultra Lights and Menthol.
- Canadian Classics — four variants: Original, Silver, Ultra Blue and Menthol.
- Classics — four variants: Full Flavor, Lights, Extra Lights and Menthol.
- Playfare — four variants: Full Flavor, Light, Ultra Light and Menthol.
- BB — three variants: Full Flavor, Light and Menthol.
- Rolled Gold — three variants: Full Flavor, Light and Menthol.
- Discount — three variants: Full Flavor, Lights and Menthol.
- Nexus — two variants: Full Flavor and Light.
- DK’s — two variants: Full and Light.
- dM — two variants: Original and Smooth.
- Putters — two variants: Full Flavor and Light.
- Time — two variants: Time Full and Time Blue.
- Canadian Premium — two variants: Original and Special.
- Canadian Goose — one variant: Full Flavour, a single-SKU full-flavour brand.
If that list is easier to read as a single alphabetical page, the brand directory covers the same ground, and the variant lineups guide explains how each family divides its tiers.
Full-Flavour Store Brands: Closest Matches
Full flavour is the red-pack lane: the strongest, most tobacco-forward tier in any brand’s line-up. If your store brand is a full-flavour pack, you are shopping the largest tier in our catalogue. The full-flavour guide ranks the whole tier if you want to compare before you commit.
Player’s
Player’s is a full-flavour king-size pack, so start in the same lane here. The closest matches by tier and format are Canadian Full, Canadian Classics Original and Classics Full Flavor. All three are full-strength king-size cigarettes in the same price neighbourhood.
Du Maurier
Du Maurier’s flagship is a full-flavour king-size pack. Match it with Canadian Classics Original or BB Full Flavor if you want a fuller-bodied blend, and with Canadian Full if you want the straightest tier-for-tier swap.
Export A
Export A sits in the same full-flavour tier and is known for a firm draw. The closest counterparts are Canadian Full, Classics Full Flavor and Playfare Full Flavor. If you prefer a smoother finish inside that tier, dM Original is the better starting point.
Rothmans
Rothmans full flavour maps cleanly to Rolled Gold Full Flavor, with Canadian Full and Nexus Full Flavor as alternate routes into the same tier. Rolled Gold is the closest thing we stock to a classic mid-market full-flavour pack.
Belmont
Belmont’s reputation is built on a smooth full-flavour draw, so the tier is right but the texture cue matters. Start with BB Full Flavor or dM Original; both sit in the full-flavour tier with a softer finish than the hardest full-strength packs.
Peter Jackson
Peter Jackson is a mid-market brand with full and light variants, which makes it the closest analogue in tier structure to Putters. Match the full-flavour pack to Putters Full Flavor, and the light pack to Putters Light.
Number 7, Pall Mall and the Budget Full-Flavour Tier
The budget end of the shelf is where most switchers start looking online, because the per-pack gap is largest there. If your pack is a budget full flavour, match it to Discount Full Flavor, DK’s Full or Nexus Full Flavor. The cheap versus premium comparison and the budget brands guide walk that tier through in detail.
Light Store Brands: Closest Matches
Lights are the gold, white-and-blue or pale-silver packs: less bite than full flavour, still a recognisable tobacco taste. Our light lane is the deepest in the catalogue, and the light cigarettes comparison covers every variant in it.
Player’s Light and Player’s Silver
Both are light-tier king-size packs. Start with Canadian Lights or Classics Lights; if the store pack felt mild for a light, Nexus Light gives you a touch more body in the same tier.
Du Maurier Distinct and Du Maurier Lights
These are the light and extra-mild Du Maurier packs, and they map to the Canadian Classics Silver and dM Smooth lane. dM Smooth is the gentlest full-size pack in the catalogue, so it is the right first try if Distinct was already your lighter pick.
Rothmans Light
Pair it with Rolled Gold Light for the same brand structure one tier down, or BB Light if you want a slightly rounder light blend.
Export A Light
Match it to Canadian Lights, Classics Lights or Playfare Light. Playfare is the value route in this tier and the variant count makes it easy to reorder the same strength.
Belmont Light
Belmont’s smooth character carries into its light pack. Use BB Light or dM Smooth — both keep the softer finish that Belmont smokers are used to, without dropping into an ultra light.
Next
Next spans several strengths, so match whichever cue is on your pack: Nexus Full Flavor for the full, Nexus Light for the light, and Canadian Ultra Lights for the mildest version.
Ultra-Light and Extra-Light Store Brands
This is the smallest lane in the catalogue, because it is the smallest lane on the shelf. If your store brand is an ultra light or an extra light, focus on four products: Canadian Ultra Lights, Canadian Classics Ultra Blue, Classics Extra Lights and Playfare Ultra Light. The light versus ultra-light guide explains where the line between those two tiers actually falls, which matters if your store brand renamed its tiers recently.
Menthol Store Brands
Menthol is its own lane rather than a strength: it is a flavour choice that sits alongside the tier you normally smoke. Every menthol pack in our catalogue is listed in the menthol buying guide. The closest matches to a menthol store brand are Canadian Menthol, Canadian Classics Menthol and Classics Menthol.
If your store menthol came in a slimmer format — the Matinee-style packs — start with Playfare Menthol or Rolled Gold Menthol, then check the product page for the exact pack format before you order a carton. Menthol is also the one tier worth buying as a single pack first: the flavour varies the most between brands.
Premium Store Brands: Benson and Hedges, Mark Ten and the Upmarket Tier
If you normally buy at the top of the shelf, the tier you want is our premium end rather than the budget end. Canadian Premium Original is the direct match for a premium full-flavour pack, with Canadian Goose Full Flavour as the single-SKU alternative.
For an upmarket pack with a distinct formulation rather than a straight strength step, Canadian Premium Special is the closest thing in the catalogue. It is named as a special formulation rather than as a light or a full flavour, so treat it as its own lane and buy a pack before a carton if you are unsure where it lands for you. The cheap versus premium guide covers where each family sits on the price ladder.
Quick Matching Guide
Print this, screenshot it, or keep the tab open while you shop. The left column is what you smoke now; the right column is where to start here.
Store brand you smoke | Closest match in our catalogue -----------------------+------------------------------------ Player's | Canadian Full, Classics Full Flavor Player's Light | Canadian Lights, Classics Lights Du Maurier | Canadian Classics Original, BB Full Du Maurier Distinct | Canadian Classics Silver, dM Smooth Export A | Canadian Full, Playfare Full Flavor Export A Light | Canadian Lights, Playfare Light Rothmans | Rolled Gold Full Flavor Rothmans Light | Rolled Gold Light, BB Light Belmont | BB Full Flavor, dM Original Belmont Light | BB Light, dM Smooth Peter Jackson | Putters Full Flavor, Putters Light Pall Mall | Classics Full Flavor, Rolled Gold Light Next | Nexus Full Flavor, Nexus Light Number 7 | Discount Full Flavor, DK's Full Menthol packs | Canadian Menthol, Classics Menthol Ultra light packs | Canadian Ultra Lights, Ultra Blue Premium packs | Canadian Premium, Canadian Goose
A reminder on how to read that table: each row matches a tier and format, not a taste. If the first match is not right, the second entry on the same row is the next closest lane, and the brand substitutes guide covers what to do when a specific product is out of stock.
Format Check Before You Order
Almost every cigarette we stock is a king-size pack of 20, with cartons of 10 packs — 200 cigarettes. That matches the standard store pack, so format is rarely a blocker. The exceptions are the single-SKU brands and any listing that mentions an alternate format, so read the product page’s own details before you buy a carton.
If length matters to you — because you smoke 100s, or because you prefer the feel of a longer rod — read the pack sizes guide first. It explains king size, 100s and slims, and how the length changes burn time, which is the difference most switchers notice first. Canadian Goose is also worth reading in full, because its carton configuration is described in more than one packaging layout.
How to Test a Match Without Buying a Carton
The single most expensive mistake switchers make is ordering a carton of a brand they have never smoked. Test first, then buy in volume.
- Buy single packs. Every product page sells the pack as well as the carton, and the listing guide shows how to read what is in each one.
- Use a mystery pack or mystery carton. These are multi-brand samplers, which is the cheapest way to test several families against the pack you smoke now. The sampler guide explains how to plan around them.
- Test a full tier, not one brand. If a light does not land, the tier may be right and the blend wrong — try the second name on the same row of the table above.
- Keep notes for one week. Draw, burn time and finish are easier to compare across a full pack than across two cigarettes.
If you are not sure which tier you should be shopping at all, the self-assessment guide and the switching brands guide are the two pages that turn “I smoke a Player’s” into a specific lane to order from.
Building the First Order Around Your Match
Once you have a match, the order mechanics are the same as any other BCO order. Three things are worth planning around:
- The spend tiers. Free-item promotions apply at $80 (a free pack), $240 (a free carton) and $480 (two free cartons) on cart totals. The bundle deals guide shows how a switcher can use them to test volume cheaply.
- Shipping. Expedited, Xpresspost, priority and the two free thresholds are all explained in the shipping options guide, and the free shipping planner covers the minimum-spend rules in detail.
- Payment. Card, Interac e-Transfer and crypto are all live at checkout. Card and crypto authorise immediately; an Interac e-Transfer order sits on hold until the transfer is matched, which adds time before it ships. The payment guide covers the trade-offs.
If this is your first online cigarette order rather than your first time switching brands, read the first-time buyer guide alongside this one — it covers account setup, cart building and what arrives with the order. The store checklist is the companion piece for anyone still deciding whether to buy online at all.
Five Mistakes to Avoid When Switching
- Buying a carton before a pack. Test the tier first; cartons are for the brands you have already settled on.
- Matching the brand instead of the tier. A light is a light. The tier word on the pack is the reliable cue, not the name.
- Ignoring the pack colour. Colours encode tiers differently across families — the pack colours guide maps them so you do not order a full flavour when you meant a silver.
- Stocking up before the free-item threshold. If you are $20 short of a tier, adding a pack is usually better value than paying the same money for nothing. The ordering mistakes guide lists the checkout errors that cost the most.
- Letting the cupboard hit zero before reordering. Plan the reorder off your pace, not off the last pack. The restock schedule and the monthly carton math handle that.
Staying Consistent Once You Have a Match
The point of matching by tier is repeatability: once you know your lane, reordering is a two-minute job. Your account keeps the history, so the reorder guide shows how to rebuild a previous order, and the tracking guide explains what each status means after you pay. Orders also earn Puffs Points and referral credits, which apply the same way regardless of which brand family you settled on.
If you like mixing families rather than committing to one, the brand combinations guide shows how a multi-brand order is built around the same spend tiers. Delivery, storage and freshness advice for a larger order is in the storage guide.
Frequently Asked Questions
Can I buy the brand I smoke now from this site?
If your brand is one of the store brands in this guide, no — it is not part of our catalogue. What we stock is fourteen Canadian cigarette families, listed in full above, and every one of them covers the same four core tiers: full flavour, light, ultra light and menthol.
Which brand here is closest to Player’s?
For the full-flavour pack, Canadian Full or Classics Full Flavor. For the light pack, Canadian Lights or Classics Lights.
Which brand here is closest to Du Maurier?
Canadian Classics Original for the full flavour, and Canadian Classics Silver or dM Smooth for the lighter packs.
How many cigarettes come in a carton here?
Cartons are ten packs of twenty, so 200 cigarettes. Packs are sold individually as well, which is the right way to test a match before committing to a carton.
What if I try a match and it is not right?
Move within the same tier first — the second entry in the same row of the matching table — before changing tier. If you need help narrowing it down, contact support and describe the pack you normally smoke, or check the current status of an order at track order.
Do I need an account to order?
An account makes reordering and order tracking far easier, and it is where your reward points accumulate. The rewards page explains the program, and the 25 questions guide covers the rest of the common first-order questions.
The Bottom Line
Your store brand is not here, but your tier almost certainly is. Read the pack, pull out the tier word, the colour and the format, then match that combination to the catalogue: full flavour to Canadian Full or Classics Full Flavor, light to Canadian Lights or BB Light, ultra light to Canadian Ultra Lights, menthol to Canadian Menthol. Buy a pack, smoke it for a week, then size the carton.
Ready to make the swap? Browse the full cigarette catalogue by strength and brand, or start with the shop page to see what is in stock right now. If you also use nicotine pouches, the pouch category covers those separately.